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Sellers

Marketing Strategy

Beyond simply posting on the MLS, Annie Cheng treat each listing as an advertising campaign – a blaze of activity that generates energy and attention. They balance traditional marketing strategies with modern tech savvy to deliver maximum exposure. As ringleaders of a collaborative effort, their local knowledge, home preparation expertise, and marketing capacity enables a quick sale at the highest price possible. This combination of careful preparation and application of techniques that work, delivers top results again and again.

The Art of Home Preparation

It’s rarely a mystery why one home sells at a higher price than another. Applying a smart approach to home preparation prior to sale, sellers fare better when addressing the desires home buyers expect – often at a minimal cost. With experience tracking markets, following a wide-range of design trends, and building a database of qualified contractors, the team delivers the experience needed to maximize the sale price of your home.

Marketing for Maximum Exposure

A successful marketing campaign depends on in-depth analysis of a home’s salient features, its weak points and its strengths, profiling its target audience, and creating the right marketing plan to attract the most number of buyers. As experienced full service Realtors,Annie Cheng deliver a plan that ensures each property is marketed for maximum exposure. Below is a list of services available to all clients.

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Agree on Scope and Cost of Presentation

We will review what to improve (and what not to), how much it should cost, who to hire, while keeping time and budget a priority. Careful preparation, including staging, is essential.

Agree on Initial Sale Price and Terms

The terms of our agreement will be spelled out in writing in the listing documents. Correct pricing of your home is essential to achieving a successful sale. Pricing is a collaborative effort and a process we will walk through.

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This plan will address issues such as optimum timing of selling activities such as ad placement to achieve the desired results.

We will review what to improve (and what not to), how much it should cost, who to hire, while keeping time and budget a priority. Careful preparation, including staging, is essential.

Arrange for and Attend Inspections

Inspections are essential for powerful marketing and successful negotiating. Some reports and disclosures are required by law.

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Work with Annie

Annie is known for her work ethic, patience, and dedication. She’s passionate about what she does and strives to serve her clients in their best interest. If you’re looking for local knowledge to create a smooth and efficient buying and selling experience. Feel free to contact her today to start your home search or to sell a property!
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